Social Media Planning: Epcot, December 2015

(Note: this post is for educational purposes only and does not reflect official Disney or Epcot social media plans, hashtags, or other content. I do not work for, nor am I affiliated with Disney or Walt Disney Parks & Resorts)

This week in Introduction to Multimedia, I have been tasked to imagine that I am the social media specialist for Epcot. My job is to decide on a major goal for the month of December, 2015, and to plan social media posts for the month accordingly.

Goal and Overview

Our goal at Epcot for the month of December (2015) is to create more awareness about our park’s special seasonal and holiday events, and to drive guests to experience the winter holiday season at Epcot. We will achieve this by promoting special events such as Holidays Around the World, Holiday Storytellers, IllumiNations: Reflections of Earth, Epcot’s Candlelight Processional, and Epcot’s New Year’s Eve celebration. Daily content themes will be as follows (special content will be added on holidays):

Mondays: Holiday “Humans of Epcot” / Guest Spotlight
Tuesdays: Holiday Storytellers / Christmas Tales From Around the World
Wednesdays: Disney Yuletide Fantasy tour promo series / Behind the Scenes
Thursdays: Throwback Thursday / A Look Back at Celebrations Past
Fridays: Holiday Princess Scavenger Hunt

|WEEK ONE|

Tuesday, December 1:
-Twitter- “Come hear the tale of La Befana, the good Christmas witch!” (include link to Youtube video) #HolidayStorytellers #EpcotItaly #Epcot2015
-Facebook- “Come to Epcot Italy and hear the tale of La Befana, the good Christmas witch!” (include link to Youtube video) #HolidayStorytellers #EpcotItaly #Epcot2015

Wednesday, December 2:
-Twitter- “Come and see what’s happening at Epcot this holiday season!” (include photo of Cast Members of Holiday Services) #YuletideFantasy #Epcot2015
-Facebook- “Join us on a Disney Yuletide Fantasy tour, and see the magic behind Epcot’s holiday preparations and festivities!” (include photo/video of Cast Members of Holiday Services) #YuletideFantasy #Epcot2015

Thursday, December 3:
-Twitter- “Remember when…” (post an early photo of staff decorating the Resort hotels in preparation for the holidays) #Epcot2015 #TBT #HappyHolidays
-Facebook- “Remember when…” (post old photos/an album of staff decorating the park in preparation for the holidays) #Epcot2015 #TBT #HappyHolidays

Friday, December 4:
-Twitter- “Character spotted! We just saw #Alice in Epcot’s United Kingdom!” (post around time Alice is scheduled to appear in UK w/photo) #HolidayPrincessHunt #Epcot2015
-Facebook- “Character spotted! Meet Alice today in Epcot’s United Kingdom! (11:30 AM)” (post with photo/video of Alice interacting with guests) #HolidayPrincessHunt #Epcot2015

character-meet-alice-in-wonderland-uk-00
Example Alice photo. Image copyright The Walt Disney Company (source).

|WEEK TWO|

Monday, December 7:
-Twitter- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday
-Facebook- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday

Tuesday, December 8:
-Twitter- “Come and join in la Fiesta de Navidad!” (include link to Youtube video) #HolidayStorytellers #EpcotMexico #Epcot2015
-Facebook- “Join us in celebrating the music, dances, and traditions of la Fiesta de Navidad in Epcot’s Mexico!” (include link to Youtube video) #HolidayStorytellers #EpcotMexico #Epcot2015

Wednesday, December 9:
-Twitter- “Come and see what’s happening at Epcot this holiday season!” (include photo of Explore World Showcase) #YuletideFantasy #Epcot2015
-Facebook- “Join us on a Disney Yuletide Fantasy tour, and see the magic behind Epcot’s holiday preparations and festivities!” (include photo/video of Explore World Showcase) #YuletideFantasy #Epcot2015

Thursday, December 10:
-Twitter- “Remember when…” (post an early photo of guests visiting Epcot during holidays past) #Epcot2015 #TBT #HappyHolidays
-Facebook- “Remember when…” (post old photos/an album of guests visiting the park during holidays past) #Epcot2015 #TBT #HappyHolidays

Friday, December 11:
-Twitter- “Character spotted! We just saw #Belle in Epcot’s France!” (post around time Belle is scheduled to appear in France w/photo) #HolidayPrincessHunt #Epcot2015
-Facebook- “Character spotted! Meet Belle today in Epcot’s France! (11:00 AM)” (post with photo/video of Belle interacting with guests) #HolidayPrincessHunt #Epcot2015

Example photo Belle. Image copyright The Walt Disney Company (source).
Example photo Belle. Image copyright The Walt Disney Company (source).

|WEEK THREE|

Monday, December 14:
-Twitter- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday
-Facebook- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday

Tuesday, December 15:
-Twitter- “Come and hear the tale of Father Christmas!” (include link to Youtube video) #HolidayStorytellers #EpcotUK #Epcot2015
-Facebook- “Come and hear the tale of Father Christmas in Epcot’s United Kingdom!” (include link to Youtube video) #HolidayStorytellers #EpcotUK #Epcot2015

Wednesday, December 16:
-Twitter- “Come and see what’s happening at Epcot this holiday season!” (include photo of Epcot entrance decorations) #YuletideFantasy #Epcot2015
-Facebook- “Join us on a Disney Yuletide Fantasy tour, and see the magic behind Epcot’s holiday preparations and festivities!” (include photo/video of Epcot entrance decorations) #YuletideFantasy #Epcot2015

images
Example photo, Epcot at Christmas (source).

Thursday, December 17:
-Twitter- “Remember when…” (post photo of live actor portraying Mickey from earliest Epcot seasonal celebrations) #Epcot2015 #TBT #HappyHolidays
-Facebook- “Remember when…” (post photos/album of Cast Members ready for the holiday festivities during some of the earliest Epcot celebrations) #Epcot2015 #TBT #HappyHolidays

Friday, December 18:
-Twitter- “Character spotted! We just saw #Jasmine in Epcot’s Morocco!” (post around time Jasmine is scheduled to appear in Morocco w/photo) #HolidayPrincessHunt #Epcot2015
-Facebook- “Character spotted! Meet Jasmine today in Epcot’s Morocco! (11:45 AM)” (post with photo/video of Jasmine interacting with guests) #HolidayPrincessHunt #Epcot2015

character-meet-aladdin-jasmine-00
Example Jasmine photo. Image copyright The Walt Disney Company (source).

|WEEK FOUR|

Monday, December 21:
-Twitter- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday
-Facebook- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday

Tuesday, December 22:
-Twitter- “Come and learn about Christmas, Hanukkah, and Kwanzaa!” (include photo) #HolidayStorytellers #EpcotUS #Epcot2015
-Facebook- “Come join us in celebrating Christmas, Hanukkah, and Kwanzaa, and listen to the beautiful songs of the Voices of Liberty Dickens Carolers!” (include photo/video of carolers) #HolidayStorytellers #EpcotUS #Epcot2015

Wednesday, December 23:
-Twitter- “Come and see what’s happening at Epcot this holiday season!” (include photo of holiday decor in the Resort hotels) #YuletideFantasy #Epcot2015
-Facebook- “Join us on a Disney Yuletide Fantasy tour, and see the magic behind Epcot’s holiday preparations and festivities!” (include photo/video of the holiday decor in the Resort hotels) #YuletideFantasy #Epcot2015

Thursday, December 24:
***Christmas Eve posts***
-Twitter- “Remember when…” (post photo of one of the earliest Christmas Eve celebrations at Epcot) #Epcot2015 #TBT #HappyHolidays
-Twitter- “It’s Christmas Eve!” (include photo of Candlelight Procession) #Epcot2015 #HappyHolidays
-Facebook- “It’s Christmas Eve! Come and join us tonight for our Candlelight Procession and a special holiday edition of IllumiNations!” (post between 11AM-1PM, include photo of previous IllumiNations fireworks display) #Epcot2015 #HappyHolidays
-Facebook- “Remember when…” (post photos/album of some of the earliest Christmas Eve celebrations at Epcot) #Epcot2015 #HappyHolidays #TBT

Friday, December 25:
***Christmas Day posts***
-Twitter- “Character spotted! We just saw #SnowWhite in Epcot’s Germany!” (post around time Snow White is scheduled to appear in Germany w/photo) #HolidayPrincessHunt #Epcot2015
-Twitter- “Merry Christmas and Happy Holidays from Epcot!” (include photo of Epcot festivities) #Epcot2015 #HappyHolidays
-Facebook- “Character spotted! Meet Snow White today in Epcot’s Germany! (12:30 PM)” (post with photo/video of Snow White interacting with guests) #HolidayPrincessHunt #Epcot2015
-Facebook- “Merry Christmas and Happy Holidays from Epcot! Come and join us for Holidays Around the World all day, and don’t miss the Candlelight Procession and a special holiday edition of IllumiNations this evening!” (post between 11AM-1PM, include photo of previous IllumiNations fireworks display) #Epcot2015 #HappyHolidays

character-meet-snow-white-00
Example Snow White photo. Image copyright The Walt Disney Company (source).
LIGHT THE NIGHT Spectacular fireworks customized to a symphonic score burst above Epcot’s World Showcase Lagoon during IllumiNations: Reflections of Earth. Lasers, a revolving Earth Globe and leaping flames co-star in this 13-minute spectacle. IllumiNations is the nightly finale at Epcot at Walt Disney World Resort in Lake Buena Vista, Fla. (Computer-generated image). (Copyright 2001. THE WALT DISNEY COMPANY.)
Example photo of IllumiNations. Image copyright 2001 The Walt Disney Company (source).

|WEEK FIVE|

Monday, December 28:
-Twitter- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday
-Facebook- “Happy holidays from the ______ family and Epcot!” (post photo of guest family w/permission) #Epcot2015 #HumansofEpcot #FamilyHoliday

Tuesday, December 29:
-Twitter- “Come and see the colorful Chinese Lion Dance!” (include photo) #HolidayStorytellers #EpcotChina #Epcot2015
-Facebook- “Come and join us for the colorful Chinese Lion Dance in Epcot’s China!” (include photo/video) #HolidayStorytellers #EpcotChina #Epcot2015

Wednesday, December 30:
-Twitter- “Did you join us for the magic of the Yuletide this year?” (include photo of this year’s special holiday keepsake ) #YuletideFantasy #Epcot2015
-Facebook- “Thanks to all those who joined us on this year’s Disney Yuletide Fantasy tour! Come and see us again! Happy Holidays to all!” (include photo/video of this year’s special holiday keepsake) #YuletideFantasy #Epcot2015

Thursday, December 31:
***New Year’s Eve posts***
-Twitter- “Remember when…” (post photo from one of Epcot’s first New Year’s fireworks shows) #Epcot2015 #TBT #HappyNewYear
-Twitter (midday)- “It’s New Year’s Eve at Epcot!” (include photo of festivities / ongoing celebration in Future World / World Showcase) #Epcot2015 #HappyNewYear
-Twitter (night)- “2016 has almost arrived in Epcot!” (include photo of celebration / live DJs) #Epcot2015 #HappyNewYear
-Facebook- “2016 is almost here in Epcot! Come and join us in ringing in the new year! There will be live music and DJs all night, and IllumiNations will feature a special holiday finale!” (include photo album/video of daily and nightly festivities) #Epcot2015 #HappyNewYear
-Facebook- “Remember when…” (post photo/album of some of the earliest New Year’s celebrations at Epcot) #Epcot2015 #HappyNewYear #TBT

Friday, January 1:
***New Year’s Day posts***
-Twitter- “Happy New Year from Epcot!” (include photo from previous night’s fireworks) #Epcot2016 #HappyNewYear
-Twitter- “Character spotted! We just saw #Mulan in Epcot’s China!” (post around time Mulan is scheduled to appear in China w/photo) #HolidayPrincessHunt #Epcot2016
-Facebook- “Happy New Year from all of us at Epcot!” (include photo from previous night’s fireworks) #Epcot2016 #HappyNewYear
-Facebook- “Character spotted! Meet Mulan today in Epcot’s China! (11:00 AM)” (post with photo/video of Mulan interacting with guests) #HolidayPrincessHunt #Epcot2016

Example photo Mulan. Image copyright The Walt Disney Company (source).
Example photo Mulan. Image copyright The Walt Disney Company (source).

References

2015 Disney / Epcot calendars, events, and schedules:

http://www.wdwinfo.com/holidays/christmas_world.htm#Epcot

http://www.wdwinfo.com/holidays/new-years-eve.htm

http://www.wdwinfo.com/holidays/candlelight_processional.htm

https://disneyworld.disney.go.com/events-tours/yuletide-fantasy/

https://disneyworld.disney.go.com/events-tours/epcot/holidays-around-the-world/

https://disneyworld.disney.go.com/entertainment/epcot/illuminations-reflections-of-earth/

https://disneyworld.disney.go.com/calendars/

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